Personality profiling - sometimes referred to as psychometric testing or psychological profiling - is a means of measuring an individual’s personality in a particular situation. It is not a measure of intelligence or ability - but of behaviour.

Profiling provides a snapshot view of the preferred behaviour that comes subconsciously to most people. This is the behaviour with which they are ‘comfortable’ and can sustain for long periods of time. This behaviour is social and intellectual - not physical.

The means by which this behaviour is measured is a questionnaire which asks the visitor to choose behaviour most and least like them. The results from this questionnaire provide a personality profile of the respondent.   The questionnaire is not a test - as there can be no right or wrong answer to psychological type. It is an evaluation of the individual’s habitual or typical way of dealing with the world.